If you were wondering how well the PlayStation 5 has been doing for Sony this past year, this latest report might answer some serious questions for you.
Business consultancy firm Prophet released their findings recently on the Top Brands in North America and the PlayStation 5 landed in the top ten brands presently in the United States. PlayStation staked its claim at the seventh spot, beating out Fitbit, TED, and USAA, but coming in below Android and Instant Pot. Apple landed at number one, followed by Peloton, Spotify, and Bose.
On Prophet’s website, the company had this to say about PlayStation’s placement in the ranking:
This is PS5’s moment. The new console keeps smashing sales records, proving that nothing can shake its hold on gamers’ love. And it makes sure familiar names, like Spider-Man and Madden, continue to be part of the family.”
The PlayStation 5 has been smashing sales records in the United States with market research and intelligence firm Ampere Analysis revealing that Sony has sold 1.6 times more PlayStation 5 consoles in 2021 than Xbox Series X/S. The PlayStation 5 has currently shipped over 17 million units (as reported by Sony), but sales of the next-gen console have fallen behind its PS4 predecessor at the same point in both systems’ life cycles due to supply shortages. The supply shortage in regards to component demand also factors in when considering unit sales compared to the Nintendo Switch.
PlayStation 5 was released in November 2020 in the US, UK, Europe, and other major regions. Stock shortages have plagued the system since its launch but Sony has been able to celebrate incredible sales momentum over their competitors. Currently, Sony is readying itself to launch the next version of PlayStation Virtual Reality (PSVR2) and there are wild rumors that a restructuring of PlayStation’s Online services PlayStation Plus and PlayStation Now is in the works.
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