Boss Rush Banter: Does Nintendo’s Partnership with DeNA Point to Expanded Mobile Gaming?

Nintendo has partnered with numerous companies and businesses before and lately they seem to be spreading across more entertainment avenues then ever before. By doing so you see much cross-entertainment marketing which only bolsters its IPs with different types of customers. One such partnership Nintendo matches up well with is DeNA.

DeNA, established in 1999 in Tokyo Japan, is a company that started off as mobile hub that dabbled in many related services including e-commerce, cellular, and auction services. Most of these services are somewhat still intact in some form, but the company has greatly evolved over the years to adapt with changing technologies and trends. In 2006 the company launched a mobile gaming platform called Mobage Town linked with a shopping site and from then on, this content has been part of the company’s linage.

Fast forward a bit in the company’s timeline to 2015 and we see that Nintendo formed a company alliance with DeNA and in 2016 we received two notable media experiences. One was Miitomo, a free networking mobile app that connected you with other Nintendo players around the globe. The second was Super Mario Run, a platform runner first brought to iOS and later to Android. Then from 2017-2019 we see a few more Nintendo mobile games including Fire Emblem Heroes, Animal Crossing: Pocket Camp, Pokémon Masters, and Mario Kart Tour. So, what could happen next?

In late 2022, Nintendo and DeNA took a step further in their relationship and formed Nintendo Systems. The goal or strategy behind this was a greater focus on research and development to have deeper collaboration between the two businesses. By forging this joint venture, they strengthened both future technology and games. We know that DeNA has made some significant mobile games using Nintendo IP’s so what could this mean? Could we see mobile capabilities on the next Nintendo hardware? Is DeNA working on the mentioned The Legend of Zelda mobile game? Having mobile weaved in as an option on the next Nintendo system could boost cloud gaming, make it easier to access past digital library, and play games locally on potential other mediums. Really this partnership could expand Nintendo to a new layer of gaming, if done right.

So, what do you think might come of this partnership that is founded on a great relationship and based on research and development? Have you heard of DeNA before or have you played any of the games mentioned? What do you want in a new console from Nintendo? Let us know your thoughts.  

Share your reactions in the comments below or join in the conversation on Boss Rush Network’s Discord and Facebook.

Featured Image: Nintendo


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Nintendo Pow Block is Boss Rush Media and The Boss Rush Network’s Nintendo podcast. Each week, Edward, Corey, and their friends from around the internet come together to talk about the week in Nintendo, including news, rumors, new games, questions, and the fan-favorite Snacktendo segment. Check out Nintendo Pow Block Live on Twitch every Monday night at 8:30PM Eastern / 5:30PM Pacific or on Podcast Services and YouTube Wednesday mornings at 7AM. If you enjoy the show, consider leaving us a five-star rating on iTunes and Spotify. Thanks for listening to Nintendo Pow Block!

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